6. Recognise rather than recall


  • Is necessary information visible or easily accessible at any moment?
  • Does information remain consistent in one place?

Which areas are affected?

Elements for control and orientation such as navigation and teasers.

What to look for?

  • Everywhere the user has the choice, the user’s decision is made as easy as possible.


  • Preview teasers
  • Highlighting call-to-actions

Deepen knowledge

The Nielsen Norman Group offers a wealth of excellent videos on YouTube that explain all areas of UX briefly and concisely: YouTube-Channel Nielsen Norman Group.