7. Flexibility and efficiency of use


  • Can experienced users reach their goal faster with shortcuts?
  • Can frequently used functions be adapted or shortened?

Which areas are affected?

All areas of information architecture, programming and design of an application.

What to look for?

  • Different possibilities are offered to reach the goal, so that the application is equally efficient for beginners and experts.
  • There are shortcuts for experts.
  • Beginners are not overwhelmed.


  • Shopping sites: Categories vs. search
  • Save settings
  • One-Click-Shoping
  • Use with keyboard or mouse

Deepen knowledge

The Nielsen Norman Group offers a wealth of excellent videos on YouTube that explain all areas of UX briefly and concisely: YouTube-Channel Nielsen Norman Group.