4. Consistency and standards


  • Do the same terms and actions have a consistent meaning in different contexts?
  • Is the use of terms (e.g. in navigation) consistent across the platform?

Which areas are affected?

Design and language, placement of elements and use of terms.

What should one pay attention to?

  • Language, design and functionality are consistent across the entire website (internal consistency)They are also in line with standard market and industry design (external consistency).


  • Positioning, functioning and design of the shopping basket
  • Close button in layers
  • Terms like login or logout

Deepen knowledge

The Nielsen Norman Group offers a wealth of excellent videos on YouTube that explain all areas of UX briefly and concisely: YouTube-Channel Nielsen Norman Group.