8. Aesthetics and minimalistic design


  • Do dialogues avoid irrelevant or rarely used information?
  • Is important and unimportant information correctly weighted on the page?

Which areas are affected?

The structure or framework of each individual page.

What to look for?

  • The structure is based on concrete use cases.
  • Content and features are prioritised by users and weighted on the page.
  • Irrelevant information or functions are not offered.


  • Product page information
  • Teasers on homepages
  • Building blocks of teasers (headline, image, description,…)
  • Related Teaser

Deepen knowledge​

The Nielsen Norman Group offers a wealth of excellent videos on YouTube that explain all areas of UX briefly and concisely: YouTube-Channel Nielsen Norman Group.